Trusted creative,
fastidious editor,
person-centric mentor
About Me
I live to create irresistible content with every word in its place. From booklets and blogs to integrated campaigns and award-winning scripts, I’ve crafted and curated, edited and annotated to achieve compelling brand stories that build audiences and keep them engaged. While I now focus on the strategies, structures, and mentoring relationships that help others create those same results, I still love to get my hands dirty writing a script, social post, or web page. Not to mix metaphors, but who wants to be a dull axe, anyway?
Copy Portfolio
Loyal to The Wild
The script I wrote for this 2022 Platinum Viddy and dotCOMM awards-winning video represents one of the most comprehensive creative collaborations I’ve undertaken with Young Living’s Media Productions team, requiring numerous rounds of ideation, review, and revision.
01
WholesomeCo: Plant-Powered Gummies
This blog post launched WholesomeCo’s new line of medical cannabis gummies infused with complementary herbal extracts. It also serves as an educational resource about lesser-known medicinal cannabis compounds.
02
Chihuly’s Art Awarded to 35th Annual Palm Springs Film Festival Honorees
Marking 15 years of partnership between the Palm Springs International Film Festival and internationally acclaimed artist Dale Chihuly, this blog post spotlights festival winners and the Chihuly art awarded to them.
03
2019 Holiday Catalog
Building from only a product list and proposed pagination, I created the theme, tone, headlines, and body copy for this special 25th anniversary edition of the Young Living Holiday Catalog.
04
Pure, Pristine, Precious
I worked with Young Living’s Executive Creative Director to write a series of concise ads to appear in the annual product guide, bolstering the company’s message of stewardship and environmental responsibility.
05
8 Things You Didn't Know About Helichrysum
Illuminating a little-known botanical, this Young Living blog post conveys the product’s benefits while carefully aligning with specific regulations governing the language used to market natural wellness products.
06
Amazon Fires Press Release
This release announces relief funds donated by Young Living to IDESAM, a Brazilian conservation organization, to help rebuild and protect the region in the wake of devastating wildfires.
07
Protecting the Planet
This page concisely spotlighting Young Living’s sustainability measures required interdepartmental outreach, collaboration with UX designers, executive partnership and reliance on my decade of institutional knowledge.
08
Oligie Welcome Brochure
In this contract project, I was asked to create a comprehensive but accessible onboarding brochure for ambassadors joining Oligie, a newcomer fragrance network marketing company. This brochure covers everything an independent sales rep needs to get started, from goal-setting to prospecting. Unfortunately, the company underwent a restructuring before these materials could be designed and distributed.
09
This is Your Brain on Fragrance
As part of the Oligie project, I created a suite of educational but approachable blog posts highlighting the company and its products. This one discussing how scent can affect mood and memory was my favorite.
10