A new luxury fragrance brand requested a suite of launch and educational materials. This blog , alongside a series of other posts and a detailed retailer onboarding guide, was designed to highlight the brand’s unique formulations and develop an identity focused on emotion, memory, and connection.

This is Your Brain on Fragrance

Some say you’re not fully dressed without a smile. We politely disagree. A friendly facial expression is nice, but you’re never more confident or put-together than when you’ve completed your outfit with the most powerful (and invisible) accessory: fragrance.

Why is fragrance the key to pulling it all together and feeling your best? It’s because smell is tied to the limbic system—a primitive but powerful region of the brain that bypasses cognition to directly trigger memories and emotions. Ever caught the smell of a pine forest and were zapped back in time to the happy memory of a childhood camping trip? Or maybe you’ve opened an old book and the scent of its yellowing pages pulled you back to the sense of security you felt during summer break at the library. That’s your limbic system at work, activating memories and emotions like a reflex.

Now back to confidence. Because scent is a shortcut to some of your most powerful emotional responses, wearing fragrances that reinforce the mood you’re chasing is a neurobiology hack to shape your day, your way. Plus, science says specific scents can even affect how others see you. Here are the fragrance profiles that can make all the difference:

Owning It

Confidence can sometimes feel like a magic trick: Now you’ve got it, now you don’t. Whether you’re feeling it, or today is a fake-it-til-you-make-it kind of day, channel your most assured self with crisp, woodsy, and earthy scents with base notes of musk.

Oligie scents: Faroe, Oia, Tribeca

No Bad Days

Bright and sunny citrus scents like grapefruit, lemon, and bergamot bring the beachy vibes and help you see the good in the world.

Oligie scents: Cabo, Giverny

Breaking Free

You were born to explore. Make your great escape and live in the present with fragrances that are warm, sweet, and floral.

Oligie scents: Giverny, Mallorca

Fragrance may be invisible, but we think confidence, optimism, and freedom look amazing on you.